Print & web
University of Toronto, Radiation Oncology
UNIVERSITY OF TORONTO
A conference brand that survived a mid-project rename
Target Insight is a conference on big data and machine learning in radiation oncology, for doctors, researchers, investors and students. Partway through, the client renamed it from "Target Cancer" to "Target Insight," and I reworked the brand without moving the timeline.
Delivered on time and on budget.


BRAND GUIDE




PROPOSAL
BUSINESS PROPOSAL
Building global capacity for MRgRT through education
A nine-page proposal for medical industry executives, laid out to the University of Toronto design guidelines: market and competitive analysis, a sales plan and financials, with charts and photography.
I delivered it print-ready, and the client then asked for a digital version.

PROPOSAL PAGES







